Merlin Branding’s Core Offer

A Brand Hero Profile
Connect better with your best potential customers by deeply understanding them. Get an intimate portrait on who your brand hero is and why they love your brand.

Telling Your Founding Story
Tell people where you’ve come from in a way that excites them and builds trust with your brand. Communicate effectively why you started the business, how you’re special and why they should connect with you.

Building Your Brand Story With Your Whole Team
Ensure your whole team communicates your brand consistently and enthusiastically by involving them in the brand development process. Reaffirm you team’s passion and identification with your business by doing this. I do this through questionnaires, one-to-ones and workshops.

Re-Affirm Your Brand Values & Mission
Ensure your brand voice is always communicating the right message to the right goal.
+ Why you’re doing it – help your tribe of heroes know you are their leader
+ What the core characteristics are that make your brand different to others and worth paying attention to – stand out from the crowd.
+ How the world will be better once you’re brand’s achieved its goals – inspire those who believe in what you believe.

Brand Personality Voice Guide
Help your brand talk with personality. Important in all communications, most of all social media.
+ Find your brand archetype – what classical story figure is your brand – The Rebel, The Jester, The Muse or something else?
+ Finding personalities from fiction or real life who help provide a fleshed-out tone of voice that any of your crew can understand and use to speak with.
+ A starter style book template with examples of types of language that are and aren’t your brand.

A Brand Story One Pager
Bringing everything together into a brand story one pager. This acts as a quick reference for any and all ways you communicate with the world.

Brand Design and Copy Suggestions
Suggestions on how to improve your brand’s current content. Analysis of your existing products and marketing materials. Concrete proposals on how to improve them.

Fees

The minimum charge for my core offer is £3000. The price will be higher depending on:

+ how large and complex your organisation is.
+ how long it’s been going.
+ how extensive your understanding is about your brand hero(es)

So, the larger you are, the longer you’ve been going and the less you understand about your brand heroes, the more work I will have to do to give you a worthwhile end product.

Extra

For an extra fee I can also:

+ Develop Social Media Content Strategy
+ PR & Media Campaign Strategy
+ Give Public Speaking and Pitch Training Practice

Contact

Email me on alex.professional AT gmail.com