Get more customers by telling your brand’s story better

  • Do you think what your business does is brilliant but struggle to communicate effectively?
  • Do you feel your lack of ability to connect is letting down the customers who could really benefit from what you do, because they just can’t see how great you are? 
  • Does that frustrate the hell out of you?
  • I can help
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I’m Alex, the founder of merlin branding

I believe the world needs you to offer your best to the people who will benefit from it most. I can help you do this by using the hero’s journey to tell the story of your brand.
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but there’s one thing you need to know

Your brand is NOT the hero…

... the customer is. Your brand is the mentor that helps your hero on their journey. Like Merlin helped the young King Arthur find the confidence to seize the sword from the stone and gather the knights of the round table. 
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Inspired by Merlin’s story…

… I can help you find your brand's gift and use it to lead your tribe of heroes - the customers who will most benefit from what you have to offer. Our journey will take us on an adventure together to discover who your brand heroes are, why you and they are meant for each other and how to communicate with them in a way they will love.
Alex did the best audience insight work I’ve seen in more than 15 years of working in branding.
- Robin Dhara